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Know Your People

Know Your People

Let’s talk people – specifically your people. You know, the ones you desperately want to notice your business and buy from you. In the biz world we hear them called niche, ICA (ideal customer avatar), and even persona, but it all means the same thing – this is the...
No Puppy For You!

No Puppy For You!

This week I learned a huge, eye-opening lesson about creating visibility in a business. It was such a powerful lesson that I had to share it with you because I have a feeling it may be just as eye opening for you.Backstory: A family member is a dog breeder. My girls...