by Jessica Sato | Feb 11, 2020 | Entrepreneur, Marketing and Sales
When was the last time you really thought about your perception of a product or service brand? If you’re like most people, I’m guessing you’re not consciously thinking about how you feel about a brand unless it’s super awesome or super negative. This is an important...
by Christy Metcalf | Dec 17, 2019 | Entrepreneur, Marketing and Sales
“But I’m working so hard.” Ever hear that one? We hear this all the time when we ask, “what’s not working in your business?” Have you said it, or thought it? I’m guilty of saying it, as I’m sure we all are from time to time. I used to say it all the time about losing...
by Christy Metcalf | Oct 1, 2019 | Entrepreneur, Marketing and Sales
Let’s talk people – specifically your people. You know, the ones you desperately want to notice your business and buy from you. In the biz world we hear them called niche, ICA (ideal customer avatar), and even persona, but it all means the same thing – this is the...
by Christy Metcalf | Jun 11, 2019 | Entrepreneur, Marketing and Sales
This week I learned a huge, eye-opening lesson about creating visibility in a business. It was such a powerful lesson that I had to share it with you because I have a feeling it may be just as eye opening for you.Backstory: A family member is a dog breeder. My girls...
by Christy Metcalf | Mar 5, 2019 | Business Foundations, Entrepreneur, Marketing and Sales
How many of you would say to yourself, “I’m an amazing sales person?”My guess is that as some of you read that statement your eye twitched a little, your face scrunched up like you ate a sour patch candy, and your brain started screaming, “oh haaaail no – I hate...
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