Is Your Wiring Faulty or Fabulous?

Is Your Wiring Faulty or Fabulous?

What do Starbucks and McDonald’s have in common?It’s not that they’re both restaurants.It’s not that they’re both franchises… although, if you guessed this, you’d be on the right track.Think about it for a second. McDonald’s, a restaurant notorious for mostly using...
It’s Construction Time!

It’s Construction Time!

Three years ago, my husband and I moved our family to Colorado. As we began the search for a new home, we were inundated with new construction. Everywhere we looked, a new subdivision was being built, and that trend has largely continued. As I’ve driven by all these...
Know Your People

Know Your People

Let’s talk people – specifically your people. You know, the ones you desperately want to notice your business and buy from you. In the biz world we hear them called niche, ICA (ideal customer avatar), and even persona, but it all means the same thing – this is the...