I’m a firm believer that there are no accidents in life. The people, events, and everyday things that all come into our life are for a purpose, although we may not know or understand it at the time.
One of my favorite quotes is by Steve Jobs. He said, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”
A couple of weeks ago, I was sitting in Hawaii when Jess called and said she had attended a strategy meeting hosted by a local women’s networking group. She was super excited and told me, “These women are our women.” I could tell from her energy that she felt an immediate connection with them. Then she asked, “What are you doing next week when you return from vacation?”
Let’s take a second so I can ask all of my smart girls out there. Imagine you’ve been gone for 10 days on vacation. What do you think I was going to be doing?
I knew I’d be leaving paradise and entering the burning inferno of hell swollen with emails, a blog post to write, audio blog to record, and all the work I’d pushed aside.
As my mind began swirling with the request that I knew was coming, I braced myself. Jess asked if I would be willing to attend a 3-day conference, a mere 48 hours after I returned home. I’m not gonna lie. My brain completely freaked out at the thought of it, and I’m pretty sure I was in a full on fetal position by the time she stopped rattling on about someone who had gifted me a ticket to attend the international eWomen Network conference being held in Dallas. This massive event was apparently happening in my back yard, less than 15 minutes away, and I had never heard of it. If someone whom I had never met was willing to fork over several thousands dollars and thought I should be there, then I should be there.
Days later when I arrived at the conference, I learned the eWomen Network’s mission is: “To help 1 million women earn $1 million in annual revenue.”
2 Smart Girls’ mission is “to help women get out of their head and get down to business and start making money.”
There are no accidents! I was meant to be here.
Embrace The Possibility
The theme at the conference was Think Bigger: Embrace the Idea of Endless Possibilities. I know as we tick the day-to-day tasks off of our to do lists it’s sometimes hard to think of the possibility of what our business could become. These 3 days were perfect to step back and reflect on why we started 2 Smart Girls, remember our big vision, mission, purpose, and identify the gaps that existed in getting us there.
Sandra Yancey, founder and CEO of eWomen Network, talked about the six components of every great business, and I thought they were worth sharing with our favorite people today. She called it the CEO Success Formula.
By the way, I know I shouldn’t be surprised, but I guess I was, to find out that I had some areas that needed my attention, so I’ll be adding a few of these to my priority list over the next month.
CEO Success Formula: Tenets that allow you to SOAR
- People. We talk about this one A LOT because we are a product of what/who we surround ourselves with. Do you have the right people inside and outside of your business supporting you?
Making sure you hire the right people goes without saying. That’s a logical decision, but what about when your friends and family aren’t there the way you thought, or hoped, they would be for you? That becomes a very emotional decision. We’ve all struggled with this one and I loved the words of wisdom shared this weekend.
They see the person you’ve always been, not the person you’re becoming, and some people just aren’t going to be comfortable with the skin you’re stepping into.
People come into our lives for a reason, season, and a time. It may be time to let them go, and that’s ok. The first step is to be honest and let them go gracefully and lovingly without anger or resentment. It may not mean forever, but for now it may be the best thing for you and your business.
- Priorities. How/where are you spending your time and money?
Sandra asked a great teaser question to the audience, “Have you seen the new Lamborghini commercial on tv where they’re unveiling a brand new lime green Lamborghini? Of course you haven’t because people who drive Lamborghinis aren’t sitting around watching tv and Lamborghini knows that so they don’t spend their $$ advertising there.
Her point, are you spending your time and money on the things that matter and will get your business to where you envision it being?
When we try to be good at everything, we become great at nothing.
This one hit home as I juggle a lot of balls everyday, wife, mother, business owner, friend and the list goes on and on. Trying to keep all the balls in the air can be exhausting. The question we must ask ourselves is, “which balls are the most important to me?” Notice I added the me, which will make it very personal. Each woman will have different answers and that’s ok because those are personal decisions.
As summer vacation winds down let’s begin the school year by asking our kids “what are the most important things to you this year that you don’t want me to miss?” Their answers may surprise you and may bring a sense of relief from feeling like you have to squeeze it all in.
- Plate. Remember that life is a blend and the blend changes as your life changes. Those with small children may need to spend more time on family than those with older children who require and demand their attention in a different way. You design the blend to fit your life.
Whatever your plate looks like, remember that you are at the center of it, at the core, the strongest part. Without a strong core nothing matters. Take care of yourself, which is neither selfish nor self-serving. I give you permission to toss the “me first” thinking and instead replace with “me too.” Taking care of yourself is just as important as taking care of others.
4. Product. Buzz word today – sales funnel. We’re convinced that this is the only way to market our product and be successful today. What’s a sales funnel, how do I use them, why do I need them?
I encourage you to stop focusing on the sales funnel and instead focus on the trust funnel. People buy from people they know, like, and trust. Earning trust takes time, not just through one video, download, or email.
Start sharing love with the people you want to attract. Be thinking of what can you give them to help them be successful now, even if they never spend one dollar with you. I promise when they do have the dollar to spend you’ll be on the top of their list.
- Processes. Small business owners spend way too much time reinventing the wheel. Put systems and processes in place now that can be repeatable to save you time, money, and effort when you’re ready to grow and scale.
You may spend additional time of front creating and putting the systems in place, but long term the savings and productivity will be invaluable.
6. Performance. Do you know what your business is really saying to you?
Such a crucial question for a business owner, but what we’ve seen is so many really don’t know the answer. They sort of close their eyes and hope that they’re moving the marker forward without keep a current pulse on what’s happening inside their business. Denial and hope are never good business strategies.
We encourage you to sit down, look at the numbers, look at the patterns of your business, the holes, the gaps, the goals and be honest with yourself. Do you need to make some changes? What are they? Who can help?
Let’s Do This Together
As I leave you with things to think about and work on, I’ll offer you this: if you’re looking for a group of women to connect with locally who are supportive, encouraging, and truly embodies the abundance mindset, then I would recommend you checking out eWomen Network. If you have questions about them just reach out as Jess and I would both be happy to discuss them with you.
Begin to embrace the idea of endless possibilities for you and your business. The bigger you dream, the bigger you think, the bigger you achieve.
You’ve got this Smart Girl. Until next time be present, be strong, be you.
P.S. Join us this Thursday on Facebook Live as we talk about the CEO Success Formula and other nuggets from the conference.