Can a tomato save your business?

Say what?

You heard me. Can a tomato save your business?

Okay, let me back up. Recently, we’ve heard from fellow Smart Girls that they’re really struggling to take action. They have big dreams and goals. They’re super passionate about their business. They’re super committed to doing what it takes to make it grow and be successful. But when it comes time to DO something… they just can’t seem to make a decision about where to start or what to do.

We totally get it. In the early stages of your business journey, there are a million and one people giving you advice or trying to sell you something, and it’s a lot. We know how paralyzing it can be when you aren’t quite sure what your next steps are, even if you’re really committed to doing something.

But let’s play this out.

If you often find yourself thinking something along the lines of, “I’m so overwhelmed with all these choices. What if I make the wrong move?” What happens? Most likely, you do nothing because the fear and sense of overwhelm is paralyzing. But that also means nothing happens in your business. Those big dreams and goals you’ve got? Yep! Not being realized.

In order for your business to grow, you have to do something.

At 2 Smart Girls, we talk often about how your thoughts directly impact your results, and in this case that’s VERY true. In the example above, you did nothing because your thoughts were all over the map, but if you refocused and shifted your thinking a bit, you’d likely see a different result.

Here’s an example of how shifting your thoughts can make a big difference. Note the situation hasn’t changed. You still have big goals and dreams, and you aren’t totally sure where to start. But a better thought might be: “Okay, there’s a lot happening and I’m not totally sure what the right move is, but today I’m going to do this ONE thing to get moving.”

If you follow that through, you’re likely going to feel a bit more confident, you’re going to DO that one thing, and you’ll see some result. A few weeks ago on Christy’s Facebook Live, she talked about how you have to TRY, TRACK, and TWEAK. In business, that’s really what it takes. There are no right or wrong answers, just try and learn.

But Jess, what the heck does this have to do with tomatoes? I was wondering when you’d ask.

In the 1980s, Francesco Cirillo began using a tomato (pomodoro in Italian) shaped kitchen timer and tackled projects in 25-minute increments. He consistently found having a set amount of time allowed the brain to focus and as a result, people got into a flow and were incredibly productive.

So, today, I want to break the Pomodoro Technique down for you, because you have got to say “YES!” instead of “I don’t know how” to get your business moving.

Here’s what I want you to do:

  1. Look at your to-do list. Don’t get bogged down here. Pick ONE thing to work on right now. It doesn’t matter what it is, but you need to be prepared to DO something.
  2. Set your timer for 25 minutes. Bonus points for a for-real tomato timer! Turn off all distractions – silence your phone, close your email, lock yourself in the office (or the bathroom and pray the kids don’t beat down the door), etc. Do whatever it takes to get 25 solid, uninterrupted minutes.
  3. Start the time and GO! Work on whatever it is you’ve decided to tackle and just do it.
  4. When the timer rings, pat yourself on the back. You just took action! Give yourself a gold star, a smiley sticker on your paper, or even a ✅on your to-do list. Heck, go ahead and have that piece of chocolate. You know it’s better than a sticker anyway.
  5. Give yourself 5 minutes to rest and take another 25 minutes, if you’ve got it available. I often find that I’m in a groove and just want to keep working.

The Pomodoro Technique is simple but very effective. Smart Girls, you have to DO stuff to make your business dreams a reality. It’s easy to get mired down in all the what ifs, the doubts, and fears, but none of those things are going to help you make forward progress.

Remember, just TRY something, TRACK whether it worked or didn’t, and TWEAK your approach. That’s what we’ve been doing from day one of 2 Smart Girls, and sometimes the result isn’t great – remind us to tell you how we spent $9,000 on something that didn’t pan out the way we hoped – and others times it’s been awesome. It’s uncomfortable, but as we like to say to each other on the regular, “Get comfortable being uncomfortable.”

So, can a tomato save really your business? Only if you do something. Take 25 minutes each day and do something to move your business forward, Smart Girl. It’s really the only way.

If you find yourself struggling to move forward, it’s definitely worth looking at the WHY. Grab this quick worksheet to help you identify and overcome some of the most common doubts and fears we see from the women we serve. You’re not alone. We know you can do this!

Until next time, be present, be strong, be you.

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